Brands need bangers.
Let’s make some hits.
Strategy that sings.
Concepts that crush.
Executions that elevate.
I’m here to make your audience move (towards purchase).
I’m Andy Masur, a Minneapolis-based creative director and copywriter with twenty years experience building brands for agencies of all sizes and clients in all kinds of industries.
Through all the changes in marketing that I’ve witnessed, one thing remains the same: smart+creative thinking always wins. I want to be the creative partner that helps you do that.
What’s In My Bag
Creative Direction
Creative Team Leadership
Campaign/Pitch Presenting
Planning Kickoff to Production
Creative Evaluation
Workflow Optimization
Copywriting
Strategic Idea Development
Owned+Earned+Paid Experience
Short-form and Long-form
Consistent Brand Voice and Tone
Good AI Mojo
Brand Strategy
Brand Voice and Tone Creation
Brand Positioning
Manifesto Writing
Competitor Audit
How I Work
I am a classic maker-director. It allows me to use my writing and ideating muscles while applying my years of creative management experience. I love pitching ideas and scribbling in notebooks, but I also enjoy the process and helping other creatives make their awesome ideas even better. Most importantly, I put people first—my collaborators, the clients who hire us, and the audience who deserve a brand’s love and respect (especially if we expect the same from them).
Ready to rock?
Feel free to contact us via email or fill out my contact form to discuss the details for your creative needs. I’m excited to work with you and turn our ideas into growth.