Second Harvest Heartland is Minnesota’s largest food bank, sourcing nearly 130 million pounds of food each year.

But that’s only half the story.

Second Harvest is growing their advocacy and anti-hunger programming, to stop hunger today, but also prevent it in the future. The goal: cutting the hunger rate in Minnesota in half by 2030.

To create momentum for this impressive goal, Second Harvest needed to tell their story clearly. So, we reverse engineered the process, showing that ordinary families can face food insecurity, and all the extraordinary work that goes into helping them stay healthy and fed.

Agency: Haberman and Associates
Creative Team: Zach Keenam (ECD), Lindsay Schwartz (AD), Chris Hansen (CW)