To commemorate its fiftieth year as Minnesota’s only national park, Friends Of Voyageurs National Park wanted a year-long celebration. But they needed a hook. The team from Adventure Creative and I came up with a beautifully simple idea: a toast to the park we love. Of course, we weren’t going to raise a champagne flute, no way! To this stunning and sacred land we must raise a canteen.

We not only created an engaging story that invited generations of campers to share their stories, but brought it to life through video, signage, a new website and a special edition beer.

Agency: Adventure Creative
Team: Gina Yancey (ECD), Abby Liljequist (CD), Manda Blake (Designer)