From Minneapolis to Chicago and back.

I started my career in the booming advertising scene of Chicago in the early 2000s. It was there that I worked on global brands for large agencies like Arc/Leo Burnett and Digitas. Once I had a taste for the pace, the fun, and the hard-earned fulfillment of advertising, I was hooked.

After many years working on the Maytag and Whirlpool team, I moved back to my hometown of Minneapolis, MN. The day I started at OLSON, my wife and I learned that she was pregnant with our first child. Yes, life can come at you fast sometimes.

I spent the next four years working on the Belize Tourism account, building their quirky brand and helping them grow their voice in a crowded tourism market. I also helped with well-loved brands like Bauer, McDonald’s, and Commerce Bank.

The next move was to Haberman and Associates, a small but mighty agency that focused on mission-based clients. For years, we helped big-hearted nonprofits and organic CPG brands punch up and break through—even with tight budgets. It was hard work, but so important.

Now, I am an independent creative partner. At every stop, I have gained more and more experience and knowledge on how to build strategic brands that refuse to be ignored by their audience. Whether that’s through behind-the-scenes positioning or creating memorable experiences, my work always relies on creativity and a deep understanding of people.

Oh, I also DJ on the side and am available for events that aren’t too late, as I am getting old.