Earth’s Own is out to SAVE THE WORLD.

That’s not hyperbole. Here’s their blueprint: first, you produce the BEST oat and almond milk, deliciously converting people away from the bulbous-carbon-producing dairy industry. Then take earnings and double-down on the plant-based movement by supporting plant-based start-ups. Thus making every pour of Earth’s Own an act of rebellion against the climate-killing industrial complex.

We helped consumers know that they could “vote with their dollars” and support a cleaner future by creating a quirky, eye-catching, multi-channel campaign. Our work helped Earth’s Own expand its cycle of goodness—giving them a prominent voice and more support in the ongoing fight against climate change.

Agency: Haberman and Associates
Creative Team: Zach Keenam (ECD), Lindsay Schwartz (AD/Design), Jesse Ross (Digital)