Xtressé is a hair growth therapy start-up, and we were tasked to make it feel as big and luxurious as more established brands.

No problem. We created an industry-pushing look and feel, added some much-needed storytelling and built up their social, digital and experiential marketing capabilities.

We even created a unique social moment for the brand: Hair Growth Awareness Month. We changed what is known in the hair health industry as Hair Loss Awareness Month and spun it toward the positive. For the month of August Xtressé introduced its Hair Growth Gummies as an actionable solution with real results. It took a standard “social holiday” and turn it into a conversation-starter with Xtressé at the center.

The overall result is a hair growth company that is experiencing some serious growth itself.

Agency: Branday
Creative Team: Jeremy Bacharach-ECD, Kaysar Ridha-President, Luca Giannettoni-Designer, Juan Afandor-Designer